Detoor
How far will you go?

The Detoor Scheme is a food voucher scheme
for office workers in Holborn that encourages
exercise through walking as part of the
commute or during breaks.

It aims to reduce the number of office workers
that commute directly to work from the
nearest underground or bus stop and often eat
lunch at their desks.

With the kind support of the InHolborn BID
partnership and in collaboration with Ayda
Anlagan and Bruno Taylor.

Commended entry, RSA design direction 2010.